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Explore how spirits competitions
can boost your brand
By Joel Blum, Co-Founder, L.A. Spirits Awards
TODAY'S CROWDED AND COMPETITIVE SPIRITS MARKET poses significant challenges for producers wishing to stand out and win customers. With the number of new brands growing every year, the struggle for recognition and consumer loyalty becomes increasingly daunting.
However, amidst this landscape of heightened competition, producers of quality spirits can find relatively simple and cost-effective promotional opportunities in the area of spirits competitions.
Spirits awards provide external validation of the quality and craftsmanship of your spirits, enhancing your brand's reputation among consumers and industry professionals.
Awards can boost your products’ visibility in the marketplace and increase exposure for your brand, helping it stand out on crowded shelves and attracting new customers.
Spirits medals are valuable marketing tools that can be leveraged across various channels, from social media to packaging to point of sale promotions, to showcase your brand's excellence.
These awards are in essence professional seals of approval, instilling confidence and trust from consumers who are more likely to purchase products that have been singled out for their quality by professional spirits judges.
In a competitive market, awards differentiate your brand from competitors, giving you a unique selling point and helping you capture market share.
Distributors and retailers prefer to work with winners, and spirits awards open doors to new distribution channels and inspire your existing distributors and retailers to work harder promoting and selling your award-winning products.
Competing provides valuable feedback that can help you identify areas for improvement and refine your products over time.
But not all spirits competitions are created equal, and the differences can affect both your experience as an entrant and the marketing effectiveness of the medals you could win.
SPIRITS COMPETITIONS are complex machines for which expert management is essential to the accurate and impartial processing, judging, and tracking of entries. And the competition management experience of L.A. Spirits Awards’ directors is simply unmatched in the industry.
Benefits You Can Expect from L.A. Spirits Awards
Distinguished Endorsement: An L.A. Spirits Awards medal is a powerful third-party endorsement from industry experts, recognizing your exceptional skill and quality in crafting spirits.
Enhanced Exposure: L.A. Spirits Awards medals enhance your brand's visibility, capture consumer attention on crowded store shelves, and facilitate connections with distributors.
Insightful Feedback: L.A. Spirits Awards' Insights™ program offers valuable feedback from judges, guiding product refinement for continuous improvement.
What L.A. Spirits Awards winners are saying…
"L.A. Spirits Awards has helped us immensely.”
L.A. Spirit Awards has helped us immensely in promoting our brand to new and existing customers. We have faced a lot of obstacles going up against larger brands and this recognition has really put us on the map.
JEFF BLOCK
CATEDRAL DE MI PADRE MEZCAL
"Winning an L.A. Spirits Awards medal has been a boon to our marketing."
Having the third-party validation and recommendation of a respected organization like L.A. Spirits Awards helps consumers know that what they’re getting in the bottle is of the utmost quality, and that it’s not just us telling them so.
JOHN LICKTEIG
BHAKTA SPIRITS
"L.A. Spirits Awards provides an assurance of quality."
The rigorousness of L.A. Spirits Awards provides an assurance of quality that makes us proud to use the medals they’ve awarded us on our marketing, educational, and social media materials.
JESSICA BECKER
BULLEIT FRONTIER WHISKEY
How it works
1
Enter the Competition
Register on our site to gain access to your personal Entrant Control Panel where you can enter your product information, gain access to helpful entrant resources, and track the status of your entries.
The final deadline for entries is Monday, March 17, but enter before our Early Bird deadline of Friday, February 20, and save on entry fees.
For more detailed information about how to enter, visit L.A. Spirits Awards' FAQ page.
2
Share and Promote
Winners are notified of their awards shortly after the judging concludes, and if you are a medal winner, a variety of winner resources become available on your Entrant Control Panel, including free medallion images to use in your promotions. (Note that unlike other competitions, L.A. Spirits Awards never charges winners to use images of their medals in their promotions.)
We've also created a useful toolkit, downloadable from your Control Panel after the competition, with tips on how to share the news of your award with your network and followers and showcase the recognition you’ve received.
Have any questions before you get started?
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