A note about COVID-19
In response to the global pandemic that turned the world upside down last year, L.A. Spirits Awards put in place a system to serve spirits brands whose need to market their products continued despite the economic and human uncertainties caused by the coronavirus.
While many companies around the world—including spirits competitions—put their businesses on hold last year, L.A. Spirits Awards continued on: We adapted the structure of our competition to function without the need for a traditional gathering of judges in a brick-and-mortar venue.
Our years of competition expertise allowed us to swiftly innovate all elements of our operating model and pivot our tastings to suit social distancing standards—all while keeping our operation standards high and maintaining our integrity and sense of community.
Like everyone else in the world, we look forward to putting COVID behind us, gathering again in 2022 for in-person tastings with our colleagues, and raising our glasses in a toast to better times.
In the meantime, L.A. Spirits Awards is committed to helping brands transition their marketing strategies to whatever new normal the future holds. We pledge to roll out revolutionary marketing programs that are adapted to the needs of our changing world, and to offer our winners innovative ways to capture their audiences’ attention.
We are in this together. Stay safe. Get vaccinated!
The L.A. Spirits Awards Team