Explore how spirits competitions can boost your brand

TODAY'S CROWDED AND COMPETITIVE SPIRITS MARKET poses significant challenges for producers wishing to stand out and win customers. With the number of new brands growing every year, the struggle for recognition and consumer loyalty becomes increasingly daunting.

However, amidst this landscape of heightened competition, producers of quality spirits can find relatively simple and cost-effective promotional opportunities in the area of spirits competitions.

  • Recognition and Validation: Spirits awards provide external validation of the quality and craftsmanship of your spirits, enhancing your brand's reputation among consumers and industry professionals.
  • Increased Visibility: Awards can boost your products’ visibility in the marketplace and increase exposure for your brand, helping it stand out on crowded shelves and attracting new customers.
  • Marketing Opportunities: Spirits medals are valuable marketing tools that can be leveraged across various channels, from social media to packaging to point of sale promotions, to showcase your brand's excellence.
  • Consumer Trust: These awards are in essence professional seals of approval, instilling confidence and trust in consumers who are more likely to purchase products that have been singled out by professional spirits judges for their quality.
  • Differentiation: In a competitive market, awards differentiate your brand from competitors, giving you a unique selling point and helping you capture market share.
  • Distribution Opportunities: Distributors and retailers prefer to work with winners, and spirits awards open doors to new distribution channels and inspire your existing distributors and retailers to work harder promoting and selling your award-winning products.
  • Feedback and Improvement: Competing provides valuable feedback that can help you identify areas for improvement and refine your products over time.

But not all spirits competitions are created equal, and the differences can affect your experience as an entrant as well as the effectiveness of the medals you could win.

Meet L.A. Spirits Awards

SPIRITS COMPETITIONS are complex machines for which expert management is essential to the accurate and impartial processing, judging, and tracking of entries. And the competition management experience of L.A. Spirits Awards’ directors is simply unmatched in the industry.

L.A. Spirits Awards was conceived in 2019 by Nicolette Teo and Joel Blum, who after working together in the competition business for many years realized the need for a new competition paradigm—one that would go beyond the mere awarding of medals. L.A. Spirits Awards judges spirits quality from the perspective of a new generation of experts—by a fresh and diverse team that better reflects the look of the overall spirits industry.

They've designed a more agile and efficiently run event that ensures all entries are given their due attention and receive a fair and proper evaluation. In short, they offer their entrants a better competition experience!

Want to see how L.A. Spirits Awards can transform your brand?  

EXPLORE L.A. SPIRITS AWARDS

Benefits You Can Expect from L.A. Spirits Awards 

Distinguished Endorsement:  L.A. Spirits Awards medals are a powerful third-party endorsement from industry experts, recognizing your exceptional skill and quality in crafting spirits.

Enhanced Exposure: L.A. Spirits Awards enhance your brand's visibility, making it stand out on crowded store shelves and capturing consumer attention, facilitating connections with distributors.

Insightful Feedback: L.A. Spirits Awards Insights program offers valuable feedback from judges and consumers, guiding product refinement for continuous improvement.

L.A. Spirit Awards has helped us immensely in promoting our brand to new and existing customers. We have faced a lot of obstacles going up against larger brands and this recognition has really put us on the map.

JEFF BLOCK
CATEDRAL DE MI PADRE MEZCAL

Winning an L.A. Spirits Awards medal has been a boon to our marketing.

Having the third-party validation and recommendation of a respected organization like L.A. Spirits Awards helps consumers know that what they’re getting in the bottle is of the utmost quality, and that it’s not just us telling them so.

JOHN LICKTEIG
BHAKTA SPIRITS

The rigorousness of L.A. Spirits Awards provides an assurance of quality that makes us proud to use the medals they’ve awarded us on our marketing, educational, and social media materials.

JESSICA BECKER
BULLEIT FRONTIER WHISKEY

HOW IT WORKS

STEP ONE
SIGN UP FOR UPDATES

LA Spirits Awards is an annual completion. Subscribe to the L.A. Spirits Awards newsletter to be kept up to date on the next competition. 

SIGN UP!

STEP TWO
ENTER THE COMPETITION

You will be notified when the 2025 competition is accepting entries. You may create an account at any time, and when be begin accepting entries, simply provide the information requested about each product you are entering and submit your entry fees.

For more detailed information about the competition, visit the L.A. Spirits Awards FAQ page.

CREATE YOUR ACCOUNTL.A. SPIRITS AWARDS FAQ

STEP THREE
CELEBRATE AND SHARE

Winners are notified of their awards shortly after the judging concludes. We will provide a toolkit on how to share the news with your network and followers, showcasing your commitment to excellence in spirits production.

FEATURES

  • Enjoy exclusive pricing on point-of-sale promotional printing as a winner, maximizing visibility and consumer engagement.
  • Winners gain access to prestigious tasting events hosted by the L.A. Spirits Awards, providing valuable networking opportunities with influential trade professionals and media personalities.
  • Stand out among competitors with top medal-winning products, as they receive prominent exposure through strategic media partnerships, including VinePair, reaching millions of enthusiasts monthly.
  • Gain additional visibility through featured spotlights in the L.A. Spirits Awards' monthly email communications, reaching a broad audience of 20,000 subscribers.
  • Bask in the limelight on the L.A. Spirits Awards' social media platforms, celebrating your success and further expanding your brand's reach and recognition.
  • Leverage the L.A. Spirits Awards' extensive industry connections to access support for importing, distribution, public relations, legal services, advertising, and more. Get in touch to explore available opportunities further.

Have any questions before you get started? 

CONTACT L.A. SPIRITS AWARDS