• Founder and Chief Bourbon Enthusiast, Black Bourbon Society
• Columnist for the Bourbon Zeppelin and host of the Bonded in Bourbon podcast
• Certified Executive Bourbon Steward

As an influencer within the African American Community, Samara consults and advocates for diversity and inclusion in direct consumer marketing standards and the importance of having "a seat at the table" within the spirits industry. Samara also speaks and moderates panel discussions at festivals across the country and hosts private educational whiskey tasting seminars.