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How Spirits Competitions Can Boost Your Brand

TODAY’S COMPLEX SPIRITS MARKET is being shaped by an uncertain economy, changing drinking habits, and increased competition. And while no award is going to change the economic issues faced by spirits brands, spirits competitions offer a simple, cost-effective tool to help your products stand out.

Recognition and Validation: Spirits competitions provide external validation of the quality of your spirits, enhancing your brand's reputation.
Increased Visibility: Awards can boost your products’ visibility and increase exposure for your brand.
Marketing Opportunities: Spirits medals are valuable marketing tools that can be leveraged across various channels to showcase your brand's excellence.
Consumer Trust: These awards are professional seals of approval, instilling trust in consumers who are more likely to purchase products that have been singled out by professionals for their quality.

Differentiation: In a competitive market, awards differentiate your brand from competitors, giving you a unique selling point and helping you capture market share.
Distribution Opportunities: Distributors and retailers prefer to work with winners, and medals open doors to new distribution channels and inspire your existing distributors and retailers to work harder promoting and selling your award-winning products.
Feedback and Improvement: Competing provides valuable feedback that can help you identify areas for improvement and refine your products over time.

Not all spirits competitions are created equal. Their differences can affect your experience as an entrant, as well as the effectiveness of your medals.

Meet L.A. Spirits Awards

CREATED IN 2019 by longtime competition professionals Nicolette Teo and Joel Blum, L.A. Spirits Awards was designed to raise the bar, judging quality from the perspective of a new generation of experts.

With a fresh, diverse judging panel and an efficient, thoughtfully run process, the competition ensures each entry receives proper attention and an honest evaluation. The result is a smarter, fairer competition—and a better experience for brands.

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Benefits You Can Expect from L.A. Spirits Awards

Distinguished Endorsement: L.A. Spirits Awards medals are a powerful third-party endorsement from industry experts, recognizing your exceptional skill and quality in crafting spirits.

Enhanced Exposure: L.A. Spirits Awards enhance your brand's visibility, making it stand out on crowded store shelves and capturing consumer attention, facilitating connections with distributors.

Insightful Feedback: L.A. Spirits Awards' Insights™ program offers valuable feedback from judges, guiding product refinement for continuous improvement.

“L.A. Spirit Awards has helped us immensely in promoting our brand to new and existing customers. We have faced a lot of obstacles going up against larger brands and this recognition has really put us on the map.”

JEFF BLOCK
CATEDRAL DE MI PADRE MEZCAL

“Winning an L.A. Spirits Awards medal has been a boon to our marketing.

“Having the third-party validation and recommendation of a respected organization like L.A. Spirits Awards helps consumers know that what they’re getting in the bottle is of the utmost quality, and that it’s not just us telling them so.”

JOHN LICKTEIG
BHAKTA SPIRITS

“The rigorousness of L.A. Spirits Awards provides an assurance of quality that makes us proud to use the medals they’ve awarded us on our marketing, educational, and social media materials.”

JESSICA BECKER
BULLEIT FRONTIER WHISKEY

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ENTER THE COMPETITION

Create your account on the L.A. Spirits Awards website and submit your product information, then send us your samples.

The 2026 deadline is Tuesday, March 17.

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Want to know more?

Visit our website, and check out or FAQ page.

VISIT L.A. SPIRITS AWARDS L.A. SPIRITS AWARDS FAQ